Frequently Asked Questions

Hayden AI GDPR Policy

General Data Protection Regulation Policy

At Hayden AI, we are aware of our obligations as an enabler of smart and safe city technologies under the GDPR - General Data Protection Regulation which came into effect on May 25th, 2018 in the European Union. We remain committed to helping support our clients around the world with GDPR compliance.


GDPR lays down rules relating to the protection of natural persons with regard to the processing of PII and rules relating to the free movement of PII. GDPR is planned to make persons and their rights central.


PII is any information relating to an identified or identifiable natural person. Here is a list of PII types:

  • Biographical information including date of birth, social security numbers, phone numbers, email addresses and license plate
  • Looks, appearance and behavior, including eye color, weight and character traits
  • Workplace data and information about education, including salary, tax information and student numbers
  • Private and subjective data, including religion, political opinions and geo-tracking data
  • Health, sickness and genetics, including medical history, genetic data and information about sick leave


"Anonymization" of data means processing it with the aim of irreversibly preventing the identification of the individual to whom it relates.

"Pseudonymization" of data means replacing any identifying characteristics of data with a pseudonym, or, in other words, a value which does not allow the data subject to be directly identified.

The legal distinction between anonymized and pseudonymized data is its categorization as PII. Pseudonymous data still allows for some form of re-identification, while anonymous data cannot be re-identified. Both pseudonymization and anonymization are encouraged in the GDPR and enable its constraints to be met.


  • License Plate Recognition


  1. Personally Identifiable Information (PII) description - Any information about a natural person that can distinguish or trace an individual’s identity.
  2. Lawfulness, fairness and transparency - PII shall be processed lawfully, fairly and in a transparent manner in relation to the data subject.
  3. Data minimization - Minimization of data acquisition: Data collection level must be equal to requirements of products or systems.
  4. Purpose limitation - PII can be collected for a specific purpose that the related natural person knows totally.
  5. Accuracy – PII shall be accurate and kept up to date where necessary. PII are erased or rectified without delay when they are inaccurate in regard to purpose that they are processed.
  6. Storage limitation - PII shall only be retained for as long as it is required by local law
  7. PII is kept in a form which permits identification of data subjects for no longer than is necessary for the purposes.
  8. Data Masking - Pseudonymization or anonymization is an obligation to keep data for purposes other than violation of traffic violations
  9. Integrity and confidentiality - PII shall be processed in a manner that ensures appropriate security of the PII.
  10. Accountability - The controller shall be responsible for and be able to demonstrate compliance.


  1. All information about any natural person obtained from Hayden AI’s systems such as face photo and license plate details are considered PII
  2. Hayden AI products collect data such as license plates in order to detect traffic violations.
  3. The PII collected will only be those specifically required to process traffic citations.
  4. Different authorization levels for users can be set and access without permission will not be granted.
  5. Hayden AI gathers PII and keeps them only as long as needed for processing the traffic citation as stipulated by local law.
  6. Hayden AI may preserve anonymized data

Hayden AI’s products are designed in a manner that neither Hayden AI nor any unauthorized third party can access the records and data obtained by this product. The responsibility for the usage of the Hayden AI product in accordance with the terms of the PII protection laws and relevant legislation as well as storage, handling, usage, process of the records and data obtained by the Product, in accordance with the terms of the PII protection laws and relevant legislation of the user of the product. The user of the Hayden AI product is also responsible for notifying the owners or relevant parties of the PII and, for obtaining required permission from them.

Contact details for Data Controller:



Hayden AI

Last updated: July 28, 2020

Hayden AI Ethics Board

Here at Hayden AI, we believe that artificial Intelligence (AI) technologies hold great promise for enhancing the effectiveness of public safety. As a leading smart city technology company, Hayden AI is proud to lead the way in developing this technology, but we believe we have the obligation to do so in a responsible way. One that promotes transparency, with built in mechanisms for accountability. That is why we have assembled a Hayden AI Ethics Board.

The mission of this independent board is to provide expert guidance to Hayden AI on the development of its AI products and services, paying particular attention to its impact on communities.


We commit to being transparent and responsible in how we use AI and in how we design technologies. To guide us, we have formed the Hayden AI Ethics Board. This external advisory body is made up of experts from varying fields including AI, computer science, privacy, law enforcement, civil liberties, and public policy.

The charter of the board is to provide us with guidance about the responsible development of smart city technologies and of AI features in our products and services, which includes considering when to use and not use AI. The role of the board is to give us candid advice. We recognize that by providing us with advice, board members are not endorsing our products or services.

The set of operating principles presented below outlines how our team will work with the board, highlighting our commitment to transparency and our commitment to providing the necessary information to the board so they can provide us with constructive input. Note that these principles are not intended to be exhaustive of all of our responsibilities and principles related to AI or smart city technologies but pertain specifically to the role of the board. These principles demonstrate our commitment to designing technologies in a responsible and ethical fashion. We recognize that as we learn and grow and technologies change, these operating principles may evolve over time, and in such cases, we will revise the text of the principles publicly and provide an explanation for such changes.

Operating principles

  • When considering a new AI application or smart city technology for which there may be substantial ethical risks, we will ensure that the board has an opportunity to discuss its pros and cons, and how it can be done most ethically. We will discuss new products with the board before launching a product that raises ethical concerns so that that they can provide us with guidance on new product development.

  • We will keep the board informed as to which tools we implement to allow oversight and transparency regarding how key AI and related technologies are being utilized, and how these tools are operating. We will build tools and systems to enable oversight around how these technologies are used in the field.

  • We will provide meaningful information to the board about the logic involved in constructing our algorithms. We will clearly describe our thinking behind our models, what they are intended to do, ways in which they might be misused, and our efforts to prevent such misuse.

  • We will provide a description to the board of the data on which a model was or is continuously trained. We will demonstrate that we have considered the potential biases in the data on which an algorithm was or is continuously trained and the assumptions used in the model. We will explain the steps taken to mitigate any negative consequences associated with bias or inaccuracy in our trained models.

  • We will provide a list of all the inputs used by an algorithm at inference time to the board. For each AI algorithm running on our devices or services, we will provide a list of its input parameters along with a description for each parameter.

  • We will provide the board with the measures we have taken to ensure high levels of data security and privacy. Our public safety customers and their communities need to be confident that their data is appropriately protected to meet security and privacy requirements. We will discuss these measures with the board.

Abiding by the operating principles

To hold ourselves responsible to these operating principles, the following avenue is available to anyone inside or outside of the company to raise and address their concerns.

  • Contact the AI Ethics Board Lead. The board lead is outside of the AI Team’s chain-of-command. S/he will attempt to address concerns with Hayden AI’s leadership. The current lead is Olaf Groth:

What curb assets can Hayden AI collect?

Today, Hayden AI can identify and catalog over 28 objects to include, but not limited to, the following curb assets:

  • Traffic signs
  • Parking signs
  • Parking meters
  • Bus lanes
  • Bus stops
  • Painted curb segments
  • Curb cuts
  • Fire hydrants
  • Crosswalks
  • Construction zones
  • Bike lanes
  • Bike racks
  • ADA curb ramps

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